New Business Development Workflow
INDUSTRY
Retail & Consumer Goods
BUSINESS AREA
R&D, Operation
Organizations launching new products often struggle with fragmented processes, disconnected teams, and limited visibility across the product development lifecycle. Manual handovers and inconsistent information can slow innovation, delay time-to-market, and reduce operational efficiency.
This use case explores how organizations can streamline new product development through a structured digital workflow, improving collaboration, governance, and end-to-end project visibility.
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The Challenges
1
Fragmented processes
Management via Excel, PowerPoint and email generated information dispersion and lack of coordination.
2
Absence of structured data
The use of non-integrated files prevented effective traceability and reliable reporting.
3
Delays and business impacts
Slow master data setup and manual reporting negatively impacted time-to-market, cost, and ability to innovate.
When it's Relevant
This use case applies particularly well in the following contexts and organizational environments.
Rapid innovation: Organizations that need to accelerate the launch of new products without compromising quality and compliance.
Complex multi-team processes: Organizations with multiple functions involved in product development and need for centralized coordination.
Need for governance and traceability: Companies that require real-time visibility and clear accountability across the product lifecycle.
Integration with core systems: Contexts in which synchronization with PIM and ERP is crucial to reduce errors and data setup times.
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